What does it take to start your own company?

Nov 11, 2015

New-age agony aunt
Who: Ankit Anubhav
Elevator pitch: Breakup Helpline is a modern-day agony aunt that claims to help people get over heartbreaks in a month.

There’s no accounting for the heartache during a breakup. But now, piling on the pounds with gallons of ice cream while binge watching TV shows is not a pre-requisite. In fact, weaning off your partner is a lot easier—just just ask Ankit Anubhav, who set up Breakup Helpline following a particularly terrible separation.

The “heart cobblers,” as they call themselves, connect with broken-hearted people via their site, which offers different packages ranging from Rs 500- Rs 10,000, and provide users with services beyond a patient ear. From curating outdoor activities to providing guidance on custody battles, they deal with a range of issues. The four-week-long packages give subscribers advice and guidance round the clock over email, Skype, Whatsapp, phone calls, coffee or the app and create an environment to unload their emotions.

Commercial factor: With more than 78,000 users at present, Breakup Helpline is self-sustaining for now. “We might not have a hockey stick growth now but we are constantly innovating.”

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